Companies are being faced with greater challenges today than ever before.
Business is moving at a much faster rate. Government regulation has dramatically increased, as has enforcement of government regulations.
Under various new laws behavior that might, previously, have been legal, if not wise, has been criminalized.
Companies, as always, are subject to natural disasters. And, of course, the media loves to write stories which demonize companies or company officials.
When a company's future is affected by one of these events, the company is in crisis.
By following a few simple tips a company can greatly reduce the impact on corporate revenues and reputation.