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How to best highlight the products at the point of sale and get the most out of the available space so as to ensure the highest global profitability.

We will also see how promotions are organized, the main profitability ratios which should be respected, and we will finish up with the e-merchandising concepts which apply in the context of Internet sales.

In 15 minutes, this Knowledge Pill will help you understand what merchandising is about.

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Company Taking Part in Soustainable Development

Jean Marc Schoettl's picture

The objective is to have an initial approach on how ethical and environmental values integrate into a company's Strategy.

Sustainable development, initially perceived as an environmental, economic, political and social constraint, can also create value for the stockholders if the Company succeeds in redefining its mission and its vision by associating a societal project with its purely economic project.

The four examples of applications shown here prove it. The quiz will allow you to check that you have understood the concepts which this Knowledge Pill develops.

Managing Competencies

Jean Marc Schoettl's picture

The implementation of competencies based management in an organisation offers numerous advantages to improve the coherence of the human resource management system, however, this implementation must be done with care.

Economic, social and organisational factors all contribute to the interest organisations have for this approach for which we will see some practical examples of implementation.

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Intercultural Management

Jean Marc Schoettl's picture

Intercultural Management is the art of using cultural differences as leverage to improve company efficiency.

Disregarding cultural differences can lead to failure. Specifically, culture strongly influences the strategy and the management of the organization's human resources.

We will use negotiation, which should clearly take into consideration cultural differences, as an example to illustrate the principles that are described in the first chapters.

Doing Business in China

Paul Palmarozza's picture

Chinese civilization has produced some of the great inventions of humanity, such as paper or the compass.

China has been the world's largest economy over 18 of the last 20 centuries.

China is the factory of the world, but it is also a tremendous consumer market that is undergoing changes in traditional consumer habits.

However, doing business with the Chinese sometime requires certain basic rules that you will discover in this Knowledge Pill.

Doing Business in Spain

Hermenegildo Morell's picture

A few symbolic sites, a number of historic figures, and major artists do not alone explain the Spanish soul.

But they do provide some clues to understanding how the country has changed over the past 30 years, from dictatorship to democracy, and later under the impulse of its integration in Europe.

The energy of Spain and the Spaniards, which we illustrate with a number of examples, and the description of certain attitudes and behaviors at the workplace, will round up this Knowledge Pill:

These are the basics you must understand to do business in Spain.