Kendall Allen currently serves as Senior Vice President, Digital Marketing Services at ''mktg'' in New York. Prior to this, taking an evolved path from print to digital media, from publisher to agency-side digital marketing services, Allen brings 15+ years from the front. With key periods of her career spent in the SF Bay Area and now in New York, Allen has consulted with, launched and staffed teams against the digital marketing efforts of marketers including Ask Jeeves, SF Examiner, Chandon, Intel, Intuit, VOOM, American Express, Fairmont Hotels, McGraw-Hill and Colgate-Palmolive.
This module will focus on simplifying the historic timeline of digital marketing's emergence - identifying key players and points of reference, providing current context, and delivering you practical, quick lessons on method and terminology to assist you in your daily pursuits.
We will ground this presentation in the progression of the medium and arm you with a usable frame of reference and methodology as you adopt today's principles and platforms into your evolving marketing practice.